Insights
Notes from the work
What we've learned building software and running growth programmes — written for the people making the decisions, not for search engines.
Strategy12 August 2026·6 min read
One website or several? A decision framework for multi-service agencies
Splitting each service onto its own domain feels like focus. Usually it's six half-maintained websites and six SEO efforts starting from zero.
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AI5 min read
Chatbot or calling agent? Choosing the right AI front door
They solve overlapping problems in very different ways. The right choice depends on how your buyers behave, not on which is newer.
28 July 2026
Growth5 min read
Why most agency websites don't convert — and what fixes them
The problem is almost never the design. It's that the site describes what the agency does instead of proving they've done it.
9 July 2026Want this kind of thinking applied to your business?
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